Adding New and Upcoming Events
Objective
Learn how to maximize your event's online exposure by adding it to the Events section of your NextPaw Dashboard.
Why Use NextPaw for Events?
Promote your pet store event online and increase turnout for adoption days, pet-friendly gatherings, and more. Events added to NextPaw are synced across multiple platforms:
- Google My Business – Appear in local event search results
- Store Locator Listings – Keep your website and directories up to date
- 70+ event-specific websites and mobile apps – Maximize your visibility
By listing your event through NextPaw, you reach more local pet owners, improve search visibility, and drive foot traffic to your location.
How to Add an Event
- Access the Events Section
- From the NextPaw Dashboard, select Marketing from the left-hand menu.
- Click Events.
- Select Add Event.
- Enter Event Details
- Add your Event Name and type of event.
- Toggle Multi-Day Event to set a start and end date, if needed.
- To include a specific time, toggle Add Event Time and set your times.
- Select a Publish Date
- Choose the date you'd like this event to appear live on your website.
- Note: If no date is selected, the event will not publish.
- Set Up Repeating Events (Optional)
- Toggle Repeat Event and select Weekly, Monthly, or Periodically.
- Choose the specific day(s) to repeat the event.
- Add a Pop-Up for Your Event (Optional)
- Highlight your event with a pop-up. Choose when and to whom the pop-up will display.
- Enhance Your Event for SEO
- Include key event details (date, time, location) and repeat them in the description for better search relevance.
- Upload a photo or design one in Canva.
- Add Additional Details (Optional)
- Add a YouTube video or an external URL for more engagement.
- Select which store location(s) should display the event.
- Use the Add a Button feature to drive users to RSVP, sign up, or learn more.
- Save and Publish
- Click Save at the top to publish your event to your site.
💡 SEO Boost:
Publishing well-structured events with details, images, and keywords improves your visibility in search results and increases engagement from local pet owners.
Need Help?
If you encounter any issues, please reach out to us at Support@NextPaw.com.