Tip - Create Blog Posts from Common Questions
Make the most out of the blog feature of your NextPaw dashboard. When you get an interesting question from a customer in the store, write a blog post about it!
1. The title of your post should be the question that the customer asked
2. The body of the article should be your answer, answer the question thoroughly in 2-5 paragraphs.
3. Share the blog article on social media to direct more traffic to your page!
Taking this approach provides a few benefits. You can be the go-to resource when a pet parent in your area has questions about pet care, pet nutrition, or about why their new puppy's poop looks like that.
Another benefit is on the technical/ SEO side of things. Google looks for fresh content which increases the crawl rate at which Google and other search engines visit your site. Google loves a business being fresh and will reward you for it.
Other ways to become fresh with Google is to actively publish
Promotions or
Events. When you do, your NextPaw dashboard automates those to Google. This counts as fresh content that both search engines and pet parents love!
The other way to get fresh content is to acquire more online reviews. Check out this article to learn more:
Growing Your Online Reviews