Adding a Promotion

Objective

This guide explains how to create, customize, and manage promotions in NextPaw. Promotions are a powerful tool to attract new customers, reward loyal ones, and boost sales. By effectively setting up and scheduling promotions, your business can drive engagement, highlight special offers, and increase visibility across your online presence.

Why Use Promotions?

Promotions are more than just discounts; they're a strategic tool to boost visibility and customer engagement online. When used through NextPaw, your offers are optimized for search engines and syndicated across key platforms, helping you reach more local shoppers. Promotions can:

  • Improve SEO by adding fresh, keyword-rich content to your Google Business Profile and Store Listings.
  • Expand your reach by promoting limited-time deals, free samples, or in-store exclusives to customers actively searching online.
  • Boost conversions by turning browsers into buyers with compelling, localized offers.

When optimized correctly, promotions help you rank higher in local search results and increase foot traffic to your store.

How to Add a Promotion in NextPaw

1. Access the Promotions Section

  • From the NextPaw Dashboard, select Marketing from the left-hand menu.
  • Select Promotions.
  • Click Add Promotion in the top right corner. Adding a new promotion animation

2. Enter Promotion Details

  • Give your promotion a name (e.g., "10% Off All Dog Food" or "Buy One, Get One Free on Cat Treats") Promotion name field

Choose the actions that happen when a shopper claims your promotion:

  • Create an order and send a payment request link.
    • Select the product associated with the promotion.
    • Set the quantity, discount, and tax rate.
    • Choose if it's a one-time deal or a recurring charge. Payment request link options
  • Send a custom text message
    • Add a personalized message to engage customers.
    • Upload an image (optional) Custom text message options
  • Show a pop-up window with the offer on your website (Requires Webchat widget installation)
    • Set conditions for when the pop-up appears Pop-up window configuration

    • 3. Set Multi-Day Promotion

    • Run the promotion for multiple days? Toggle on and select the start and end dates. Date range selection
    • Limited-time offer? Set specific hours by enabling the time toggle Time range selection
    • Schedule the promotion to publish later? Set a future posting date. Publish date setting
    • Limit the number of claims? Enable the toggle and enter the maximum number of redemptions. Claim limit setting

    4. Enhance the Promotion for Maximum Visibility

    • Write a compelling description.
      • Include details like the brand, product, or service offered.
      • Use keywords to improve search engine visibility. Description field
    • Upload a high-quality image or design one using Canva. Image upload option
    • Select the location(s) where the promotion should appear. Location selection
    • (Optional) Associate the promotion with a brand
      • If applicable, select a brand to display the deal on their store listings. Brand selection

    5. Save and Publish

    • Double-check all details
      Note: To publish a Promotion, you must have the Name, Start Date, and Details filled out.
    • Click Save to activate the promotion. Save button location

    Managing Your Promotion

    Once published, NextPaw automatically distributes your promotion across multiple platforms:

    • Google My Business – Helps local shoppers find your offer when they search for pet products.
    • Store Locator Listings – Ensures customers can see your promotion when looking up store details.
    • Dedicated Landing Page – Optimized for social media sharing and customer engagement Promotion distribution channels

    Tracking Promotion Performance

    To see how your promotion is performing:

    • Navigate to Marketing > Promotions.
    • View analytics showing the number of customer actions taken.
    • Adjust promotion details or deactivate it as needed. Promotion analytics dashboard

    Running promotions consistently keeps your business top of mind for pet parents. Rotate offers regularly to maintain customer interest and engagement.

    Need Help?
    If you encounter any issues, please reach out to us at  Support@NextPaw.com.

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