Adding New and Upcoming Events

Objective

You can learn how to maximize your event's online exposure by adding it to the Events section of your NextPaw dashboard.

Why Use NextPaw for Events?

Would you like to promote your pet store event online or increase turnout for your next adoption day or pet-friendly gathering? NextPaw helps you get the word out effectively by syncing your event across multiple platforms, including:

  • Google My Business – Appear in local event search results
  • Store Locator Listings – Keep your website and location listings up-to-date
  • 70+ event-specific websites and mobile apps – Maximize your visibility

By listing your event through NextPaw, you can reach more local pet owners, improve your search rankings, and drive foot traffic to your store or event location.

How to Add an Event to NextPaw

  1. Access the Events Section
    • From the NextPaw Dashboard, select Marketing from the left-hand menu.
    • Select Events.
      • Marketing dropdown menu with Events option highlighted
    • Select Add Event Add Event button in the Events dashboard
  2. Enter Event Details
    • Add your event Name and type of event. Event name and type input fields
    • If your event spans multiple days, toggle Multi-Day Event and set start and end dates.
    • If there is a specific time, toggle Add Event Time and set the start and end time. Date and time selection options for events
  3. Select a Publish Date
    • Choose the date you'd like this event to be published on your website. The event will remain hidden until this date is reached.
      Note: If you do not select a date, the event will not publishPublish date calendar selection interface
  4. Set Up Repeating Events (Optional)
    • Toggle Repeat Event and select Weekly, Monthly, or Periodically.
    • Choose the specific day(s) the event should repeat. Repeating event configuration options
  5. Add a pop-up for your event
    • Using a pop-up is an effective way to highlight your event and ensure visitors to your website don't miss it.
    • You will need to select when you want it displayed and who will be seeing the pop-up Pop-up configuration settings for event promotion
  6. Enhance Your Event for SEO
    • Include key details like your event's date, time, and location to make it easy for customers to plan ahead. Repeating the event date in multiple spots improves visibility and helps with SEO by reinforcing relevant search terms.
    • Upload an event photo or use Canva to design a new graphic. Event image upload and Canva design options
  7. Add Additional Details (Optional)
    • Paste a YouTube video link or website URL for more engagement.
    • If your business has multiple locations, choose where the event should be posted.
    • Click Add a Button to include a call-to-action like "Sign Up" or "Learn More."
  8. Save and Publish
    • Once all details are added, click Save, located at the top of the page, to publish your event. Save button location at the top of the event creation page

Need Help?
If you encounter any issues, please reach out to us at  Support@NextPaw.com.

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