Avoiding Review Gating

Objective

 Learn what review gating is, why it's against most review platform policies, and how to ensure your review requests remain ethical and compliant to protect your reputation and build trust with customers.

What Is Review Gating?

Review gating occurs when businesses ask customers if their experience was positive or negative and only invite positive experiences to be shared publicly. Negative experiences are often directed to private forms instead of being posted as reviews. This creates artificially positive reviews that do not accurately represent the overall customer experience.

Does NextPaw Allow Review Gating?

NextPaw stands firmly against review gating. We believe that online reviews should be genuine and reflective of the actual customer experience. Trustworthy reviews help both businesses and consumers. Businesses gain valuable feedback and recognition, while consumers can make informed decisions.

Consequences of Review Gating

If you’re flagged for review gating, ensure your review invitations are sent to all customers, regardless of their feedback. Review gating can violate Google’s policies, and businesses that engage in this practice risk losing all their reviews from Google. Google specifically prohibits “discouraging or prohibiting negative reviews or selectively soliciting positive reviews.”

Need Help?
If you encounter any issues, please reach out to us at  Support@NextPaw.com.