Can I Send CBD Related Messages on NextPaw?
Objective:
Understand the regulations surrounding CBD-related messaging and explore alternative ways to communicate with customers about CBD products.
1. Can I Send Messages About CBD in NextPaw?
No. Due to federal regulations, SMS platforms do not allow businesses to send messages related to cannabis (marijuana) or cannabidiol (CBD). These messages are strictly prohibited across the United States, even if the product is legal in your state.
This applies to all SMS platforms, including those integrated with NextPaw, because they must comply with federal telecommunications laws.
2. Why Are CBD Messages Restricted?
Federal regulations prohibit sending messages about any substance that is illegal in the jurisdiction where the recipient resides. While some states have legalized CBD products, the federal government still restricts certain CBD sales, especially those that make unverified health claims or do not comply with FDA regulations.
Because of these inconsistencies in state and federal law, CBD products fall under the prohibited category for SMS communication. To remain compliant, all SMS providers—including those used by NextPaw—block messages related to CBD, even if they do not directly mention cannabis or CBD.
3. What Qualifies as a Cannabis-Related Message?
A message is considered cannabis-related if it promotes, sells, or informs about a cannabis or CBD product, regardless of wording or intent. This includes:
- Messages that explicitly mention “CBD” or “cannabis.”
- Messages that contain links to webpages selling CBD products.
- Messages that include images of CBD items.
- Messages that reference or promote discounts, sales, or availability of CBD products.
Even indirect messaging, such as asking customers if they are interested in CBD products, may be flagged as non-compliant.
4. What Are the Best Alternatives for CBD Communication?
Since SMS cannot be used to discuss or promote CBD, businesses should use alternative methods to communicate with customers about CBD products.
- Phone Calls: Directly call customers who have questions about CBD or are interested in purchasing.
- Email Marketing: Use email campaigns to send promotions, educational content, or product announcements related to CBD.
- In-Store Consultations: Encourage customers to visit your store to learn more about available CBD products and speak with your team.
- Website Content: Provide detailed information on your website about CBD products, including FAQs, benefits, and compliance details.
If you have further questions about what is allowed in messaging, contact the NextPaw support team for guidance.
Need Help?
If you encounter any issues, please reach out to us at Support@NextPaw.com.