Turning Online Traffic, to Offline Traffic

Objective

Your goal as a local pet retailer is to be found online by pet parents actively searching for the products and services you offer. Since 46% of Google searches are for local businesses, having a strong SEO strategy ensures you get discovered, chosen, and visited.

NextPaw automates much of this process while giving you powerful tools to amplify your online reach even further. Below are five essential tools to help you attract more customers and boost sales.

Tool Number One: Promotions

Use your NextPaw Mobile App or Web App to create a promotion.
Get the word out about your promotion by adding an announcement to the top, front, and center of every page of your website.
Leverage your social presence by sharing the promotion URL on social media, Facebook, and Instagram.

Tool Number Two: Blog Articles

Write a blog post once per month that answers common questions that pet owners have. This helps both consumers and search engines find value in your website.

Title = The question. Example: “Why does my dog have itchy skin?”
Body Content = The answer. Promote your store by offering the solution and how you can provide it.
Share your blog article on social media, Facebook, and Instagram.

Publishing regular blog content helps your store become the local market leader for pet-related knowledge. By establishing your business as a trusted source of information, search engines will recognize your website as an authority, improving your online visibility.

Tool Number Three: Build Local Audiences on Social Media

This applies specifically to Facebook and Instagram, as these platforms provide the best return for local businesses. Other social networks such as Twitter, LinkedIn, and Pinterest are not as effective for driving local customers to your store.

Posting about promotions, blog articles, and educational pet information keeps your store top of mind for consumers.
Social media functions similarly to radio advertising—consistent messaging builds brand awareness.
Engaging with pet owners in your area strengthens customer relationships and loyalty.

Tool Number Four: Email and Text Message Lists

Email Lists

NextPaw integrates with Constant Contact and MailChimp, with MailChimp being the recommended option due to its low cost and ease of use.
Collect all existing customer emails into your email marketing system. NextPaw will automatically add new subscribers from your website to your mailing list.
Send targeted emails to provide value and promote your store’s products and services.

Pro Tip: Establish your local business with a quarterly email newsletter that includes community events, local news, promotions, and educational pet content. This builds trust and engagement with your customers.

Text Message Lists

Text message marketing is similar to email marketing but should be used carefully since text messages are more personal and immediate.

Use SMS strategically for promotions, appointment reminders, and important updates.
Avoid excessive messaging to prevent customer dissatisfaction.

Tool Number Five: Get Your Products on Google Shopping

If you have an online store, listing your products on Google Shopping increases visibility.

If you are already using NextPaw’s e-commerce platform, contact support@nextpaw.com to join the beta program for Google Shopping.
If you are interested in setting up e-commerce with NextPaw, reach out for more details.

Upcoming Features

NextPaw is working on a new text message marketing tool and additional platform enhancements to drive more consumers to your store. Over 30 pet brands are partnering with NextPaw for new retailer features that will be announced in the coming months.

Conclusion

Utilizing these five tools consistently will improve your online presence, attract more pet parents to your store, and increase sales. The more effort you put into these strategies, the more success you will see in both online traffic and in-store visits.

For support or questions, contact support@nextpaw.com.